Blog
Social Ads
Facebook and Instagram advertising — audience targeting, creative, conversion tracking, and what to check first when performance drops.
Social AdsMeta Pixel and Conversions API: Why Your Ads Can’t See Your Sales
Meta reports twelve sales, your shop recorded twenty-three. Why the gap exists, and what it is costing your campaigns.
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Social AdsFacebook & Instagram Ad Targeting: How to Reach the Right Audience Without Wasting Budget
Most ad accounts fail on audience, not creative. Exclusions, Custom and Lookalike Audiences, Advantage+, and the size mistake that wastes budget.
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Social AdsHow Much Do Facebook and Instagram Ads Cost in the Philippines?
Meta has no meaningful minimum, so the real question is what a result costs. What sets your price, and why fragmenting a small budget guarantees failure.
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Social AdsWhy Your Facebook Ads Stopped Working (and What to Check First)
The campaign that worked for months dies in a fortnight and nothing changed. Six causes, in the order worth checking, and what not to do.
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Social Ads5 Social Ad Creative Mistakes That Quietly Kill Your ROAS
Five common social ad creative mistakes on Meta and TikTok that quietly increase cost per result and hurt ROAS.
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