Service · Google Ads
Google Ads
Show up the moment someone searches for what you sell. I build and manage Search, Shopping, and Performance Max campaigns engineered around cost-per-lead — not vanity clicks.
What's included
Everything needed to move the needle.
Campaign Architecture
Search, Shopping, and Performance Max structured around your actual sales funnel, not a generic template.
Conversion Tracking
GA4 and Google Tag Manager wired to real leads and sales — not just form views.
Landing Page Alignment
Message-match and CRO fixes so the traffic you're paying for actually converts.
Keyword & Negative Keyword Management
Budget sculpted away from searches that were never going to buy.
Bid & Budget Optimization
Weekly adjustments chasing your target cost-per-lead, not just impression share.
Ad Copy & Extensions
Headlines, descriptions, and assets continuously tested against each other.
How it works
From kickoff to results.
Audit or Setup
Existing account audited for waste, or a new account structured from scratch.
Tracking First
Conversion tracking wired before a single peso is spent.
Launch
Campaigns go live with tight, controlled budgets.
Optimize
Weekly bid, budget, and creative adjustments toward your CPL target.
Ways to work together
Scoped to the size of your business.
Every engagement is scoped and priced after your free strategy call — these tiers show how depth changes with your goals, not a fixed price list.
Starter
Single campaign, one location
- One campaign type (Search or Shopping)
- Conversion tracking setup
- Landing page review
- Monthly performance report
Growth
Multi-campaign, remarketing included
- Everything in Starter
- Search + Shopping or Performance Max
- Remarketing campaigns
- Weekly optimization
Scale
Shopping/PMax with creative testing
- Everything in Growth
- Full Shopping/PMax feed optimization
- Structured ad creative testing
- Dedicated weekly reporting call
FAQ
Questions about this service.
How much ad spend do I need to start?
It depends on your industry's cost-per-click, but most local businesses see meaningful data within a ₱30,000–₱50,000/month media budget. We'll size this together on your strategy call.
Do you manage my Google Ads account or create a new one?
Either. If you have an existing account, I audit it first — sometimes the fastest win is fixing what's already there before spending more.
What happens if a campaign isn't working?
You'll see it in the weekly numbers before I do anything drastic. I diagnose first — tracking, targeting, or landing page — then adjust or pause, always with your approval on budget changes.
Do you handle Shopping ads for e-commerce?
Yes — feed setup, product grouping, and Performance Max campaigns are part of the Growth and Scale tiers.
From the blog
Further reading on this.
Stop paying for clicks that don't convert.
Book a free strategy call and I'll show you exactly where your ad budget is leaking before you spend another peso.
Book your free strategy call