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Free SEO tools
17 tools for keyword research, on-page SEO, technical SEO and Google Ads. Search for what you need, or browse by category below. Everything runs in your browser, so nothing you type is saved or sent.
Keyword idea generator
Turn one seed keyword into hundreds of long-tail ideas: questions, buying terms, Philippine city searches and Taglish phrases people actually type. Check each idea on Google, then keep the ones with real results.
Ideas are generated from common search patterns, not from search volume data. Paste your shortlist into Google Ads Keyword Planner or Search Console to see real volumes, then group them with the keyword grouper.
Keyword grouper & page plan
Paste any keyword list, or send ideas straight from the keyword idea generator. It groups them into topics, labels search intent and turns each topic into a page in your plan: page type, URL, title and priority. Add search volumes after a comma to rank priorities by real demand.
Intent is estimated from the words in each keyword. Always check what actually ranks on Google: if the top results are guides, the intent is informational even if the keyword looks commercial.
On-page SEO analyzer
Paste a page’s HTML source and a target keyword to get a full on-page checklist: title, meta description, headings, keyword placement, images, links, canonical, indexing, schema and social tags. To get the HTML, open the page, press Ctrl+U (Cmd+Option+U on Mac), select all and copy.
URL slug generator
Turn a page title into a short, clean, lowercase URL slug. Filipino characters like ñ are converted, and filler words can be removed.
Keep slugs short and stable. Changing a slug on a live page needs a 301 redirect, which you can build with the redirect generator.
Schema markup generator
Create structured data for a local business, an article or breadcrumbs, ready to paste into the page. Only describe things that are actually on the page.
Test the result with Google’s Rich Results Test before publishing.
XML sitemap generator
Paste your page URLs to build a valid XML sitemap you can upload and submit in Google Search Console. Most CMSs make one automatically; this is for static sites and landing pages.
301 redirect generator
Moving pages or relaunching a site? List old and new URLs to generate permanent redirects for Apache (.htaccess) or Nginx, so you keep your rankings.
Redirect each old page to its closest new equivalent, not everything to the homepage. Avoid chains: point old URLs straight at the final page.
Hreflang tag generator
For sites with language or country versions, such as English and Filipino, or Philippines and Singapore. Every version must list all the others, including itself.
SERP snippet preview
See how your page could look in Google, and check that the title and description fit before Google cuts them off. Widths are measured in pixels, the way Google truncates them.
Google may rewrite titles and descriptions. A clear, accurate snippet makes that less likely.
Google Ads budget planner
Turn a monthly budget into expected clicks, leads, sales and return. Use your own numbers from Google Ads, or start with typical Philippine figures.
SEO traffic value calculator
Estimate what ranking for a keyword is worth each month, in visitors, leads and the ad spend you would need to buy the same clicks.
Click-through rates are rough averages from public CTR studies. Real CTR depends on ads, maps and other features on the results page.
UTM link builder
Add tracking tags to links you share, so Google Analytics shows exactly which post, ad or message brought each visitor.
Use lowercase and hyphens. Analytics treats "Facebook" and "facebook" as two different sources.
Google Ads copy preview
Write responsive search ad headlines and descriptions within Google’s limits, and see how a combination could look on a phone.
Google mixes your headlines and descriptions automatically. Make every headline make sense on its own, and put the keyword in at least one.
FAQ schema generator
Turn the questions and answers already on your page into FAQPage structured data. Paste the result into your page’s head or an HTML block.
Only mark up questions that are visible on the page. Google shows FAQ rich results mainly for authoritative government and health sites, but the markup still helps search engines and AI tools understand your answers.
Meta & Open Graph tag generator
Generate the title, description, canonical and social sharing tags for a page, ready to paste into the <head> or your SEO plugin.
Robots.txt generator
Build a safe robots.txt for a WordPress or Shopify site. Robots.txt controls crawling, not indexing, so never use it to hide private pages.
After uploading, test it in Google Search Console under Settings → robots.txt.
Content analyzer
Paste your article to count words, check readability and see how often your keyword appears. Use it to catch stuffing and hard-to-read sentences, not to hit a magic number.
FAQ
About these tools
Are these SEO tools really free?
Yes. There is no sign-up, no limit and no email required. The tools run entirely in your browser, so nothing you type is stored or sent to a server.
How accurate is the SERP snippet preview?
It measures your title in pixels using Google’s font size, which is how Google decides where to cut it off. Google can still rewrite titles and descriptions, so treat the preview as a close guide rather than a guarantee.
What is a good ROAS for Google Ads in the Philippines?
It depends on your margin. With a 50% gross margin you need a ROAS of at least 2x just to break even on ad spend, and most businesses aim for 3x to 5x. The budget planner shows your break-even ROAS automatically.
Where do the click-through rates in the traffic value calculator come from?
They are rounded averages from public click-through-rate studies of Google results. Your real CTR will be lower if ads, maps or other features appear above you, and higher for branded searches.
What keyword density should I aim for?
There is no ideal number. Write naturally for the reader and use the keyword where it fits. If density goes above roughly 3%, the text usually reads as stuffed and should be rewritten.
Can you do this for my website?
Yes. If you would rather have an expert run the numbers on your actual site and competitors, book a free strategy call and I will show you where the quickest wins are.
Let me run these on your business.
Tools give you a starting point. A free strategy call gives you the real numbers for your site, your keywords and your competitors.