Website Redesign & Performance Optimization Philippines | EKB Digital
Web Development · Redesign & Performance

Your Website Is
Costing You Money
Every Single Day.

A slow, outdated, or poorly converting website silently loses you leads, ranks lower on Google, and increases your Google Ads cost-per-click. EKB Digital fixes all of that — without necessarily rebuilding from scratch.

1s

page speed delay = 7% fewer conversions

53%

of visitors abandon sites that take over 3 seconds to load

+40%

avg. organic traffic lift after speed & redesign fixes

PageSpeed Score — Before & After

❌ Before EKB Digital

Mobile

POOR

Desktop

NEEDS WORK

Load Time

TOO SLOW

✅ After EKB Digital

Mobile

GOOD ✓

Desktop

GOOD ✓

Load Time

FAST ✓

LCP (Largest Contentful Paint) 1.6s — Good ✓
CLS (Cumulative Layout Shift) 0.03 — Good ✓
INP (Interaction to Next Paint) 130ms — Good ✓

Organic traffic after 60 days

+43% ↑

Is This You?

7 Signs Your Website Is Hurting Your Business

If any of these sound familiar, your website is actively costing you leads, customers, and revenue every day — and the fix may be simpler than you think.

It loads slowly

If your website takes more than 3 seconds to load on mobile, you're losing over half your visitors before they see a single word.

Broken on mobile

Over 70% of Philippine web traffic is mobile. If your site isn't perfectly responsive, you're giving away the majority of your potential leads.

Traffic isn't converting

People visit but don't enquire. Low conversion rates usually mean unclear messaging, weak CTAs, or a confusing page structure — all fixable.

Invisible on Google

If your PageSpeed score is below 70, Google's algorithm is actively deprioritizing your pages — causing you to lose rankings to faster competitors.

Google Ads CPC is high

Google's Quality Score penalizes slow, low-quality landing pages with higher CPCs. A faster site directly lowers your cost-per-click and cost-per-lead.

It looks outdated

75% of users judge credibility by website design. An outdated look signals to potential customers that your business may be similarly behind the times.

Security vulnerabilities

Outdated WordPress plugins, no SSL, or no security hardening means your website — and your customers' data — is at risk. Google also flags insecure sites in search results, which directly hurts your rankings and trustworthiness.

Recognise any of these? Get a free website performance audit.

Get Free Audit →
What We Fix

Full Redesign or Targeted Optimization — You Choose

Not every website needs a full rebuild. Sometimes targeted performance fixes deliver bigger results faster. We recommend the right approach after a thorough audit of your site.

Page Speed Optimization

We diagnose and fix every bottleneck slowing your website down — from uncompressed images and render-blocking scripts to hosting issues and bloated plugin stacks.

  • Image compression & WebP conversion
  • Render-blocking script removal
  • Browser caching & CDN setup
  • CSS/JS minification
  • Database & hosting optimization

Core Web Vitals Fixes

Google's Core Web Vitals are a direct ranking signal. We audit and optimize all three metrics — LCP, CLS, and INP — to meet or exceed Google's "Good" threshold on both mobile and desktop.

  • LCP (Largest Contentful Paint) fix
  • CLS (Layout Shift) elimination
  • INP (Interaction delay) fix
  • Mobile vs desktop benchmarking
  • Field data & lab data analysis

UI/UX Redesign

A modern, professional redesign of your existing website — updating the visual identity, improving navigation and content hierarchy, and rebuilding the user experience to drive more conversions.

  • Modern visual refresh
  • Navigation & IA restructure
  • Content layout optimization
  • CTA placement & hierarchy fixes
  • Mobile responsiveness overhaul

Mobile Responsiveness Overhaul

We test and fix every mobile breakpoint — ensuring your website displays and functions perfectly across all device sizes used by your Philippine visitors, from iPhone SE to iPad Pro.

  • Cross-device & browser testing
  • Touch target & tap area fixes
  • Mobile navigation redesign
  • Horizontal overflow elimination
  • Mobile form & CTA optimization

Conversion Rate Optimization

We analyze your current website's conversion funnel using heatmaps, session recordings, and analytics data — identifying exactly where visitors drop off and fixing those specific friction points.

  • Heatmap & scroll depth analysis
  • Form & checkout friction removal
  • CTA copy & placement testing
  • Trust signal additions
  • A/B test setup & analysis

Security Hardening & Maintenance

We harden your website against common attacks, update all plugins and themes, set up automated backups, and install ongoing monitoring — protecting your business and your customers.

  • Plugin & CMS updates
  • SSL & HTTPS verification
  • Malware scan & removal
  • Automated daily backups
  • Uptime monitoring & alerts
Google's Ranking Factors

Core Web Vitals: Google's Speed Report Card for Your Site

Since 2021, Google has used Core Web Vitals as a direct ranking signal — meaning your PageSpeed score affects where you appear in search results. Pages that score "Good" get a ranking boost over slower competitors.

LCP Good: <2.5s

Largest Contentful Paint

How fast your main content loads

LCP measures how long it takes for the largest visible element on your page to fully load. It's the single most important performance metric — and the easiest for Google to measure.

Before (typical)5.8 seconds
After EKB1.9 seconds

Fixes: Image compression, preloading, CDN, lazy loading

CLS Good: <0.1

Cumulative Layout Shift

How stable your page is while loading

CLS measures how much your page content unexpectedly shifts while loading — causing visitors to accidentally click the wrong element. High CLS destroys trust and is caused by missing image dimensions or late-loading ads.

Before (typical)0.35 score
After EKB0.03 score

Fixes: Image dimensions, font-display: swap, ad slot reserving

INP Good: <200ms

Interaction to Next Paint

How fast your page responds to clicks

INP measures how quickly your website responds when a user taps a button or menu. A high INP makes your site feel sluggish and broken — destroying trust and causing visitors to assume the page isn't working.

Before (typical)820ms
After EKB140ms

Fixes: JS optimization, code splitting, plugin cleanup

Standard on Every Project

Built Right, From the Foundation Up.

Every optimization or redesign project — regardless of scope — includes a complete set of performance, SEO, and security standards. These aren't upgrades. They're part of how we build.

Mobile-First & Fully Responsive

Designed for mobile first, then scaled up — because over 70% of Philippine web traffic comes from mobile devices.

Fast Load Times (<2 seconds)

Optimized images, clean code, and proper caching built-in — targeting sub-2-second load times on every device.

SEO-Ready from Launch

Proper meta tags, semantic HTML, XML sitemap, Google Search Console setup, and schema markup — all configured before handover.

SSL & Security Hardening

HTTPS, security headers, spam protection, and login hardening on every project — protecting your business and your visitors.

Analytics & Tracking Setup

GA4, Meta Pixel, and conversion tracking fully configured so you know exactly where your leads come from from day one.

EKB Digital Build Standard
PageSpeed (Mobile) 90+ ✓
PageSpeed (Desktop) 95+ ✓
Mobile Responsiveness 100% ✓
SSL Certificate Included ✓
SEO Foundation Included ✓
GA4 + Pixel Tracking Included ✓
Core Web Vitals (All Green) Guaranteed ✓
Training & Handover Included ✓

You Own Your Website. Always.

Every project is 100% yours. We hand over hosting, domain, admin access, and source code — no lock-in, ever.

How We Work

Our Optimization Process

A systematic, data-first approach — we diagnose before we fix, and verify before we hand over.

01

Full Site Audit

We run a complete diagnostic — PageSpeed Insights, Core Web Vitals, heatmaps, UX review, mobile testing, and conversion funnel analysis — to identify every issue and its business impact.

02

Prioritized Fix Plan

We present you with a prioritized plan sorted by impact and urgency. You approve the scope, we confirm the timeline and fixed price. No surprise invoices.

03

Implementation

We implement all fixes on a staging copy of your site first — so your live website is never disrupted during the work. Changes only go live once fully tested and approved.

04

Verify & Report

We run a full post-implementation check — verifying PageSpeed scores, Core Web Vitals, mobile display, and conversion tracking — then deliver a before/after performance report.

Client Result
"Our old website scored 34 on mobile PageSpeed. EKB Digital fixed it in 3 weeks without rebuilding it. Our score went to 91, organic traffic jumped 43%, and our Google Ads CPC dropped by ₱12 per click. The optimization paid for itself in the first month."

David Chen

COO, Fieldstone Logistics

34→91

PageSpeed Score

+43%

Organic Traffic

−₱12

CPC Reduction

FAQ

Do I need a full website rebuild or just optimization?

It depends on your existing site's foundation. Many websites can be dramatically improved through targeted speed optimization, UX fixes, and CRO improvements without a full rebuild. We recommend after auditing your site. If a rebuild is needed, we'll be honest about why and what it will achieve.

Will fixing my PageSpeed score improve Google rankings?

Yes — page speed and Core Web Vitals are confirmed Google ranking factors. Our clients consistently see organic traffic improvements of 20–50% within 60–90 days of speed optimization. The magnitude depends on how slow the site was before and how competitive the keywords are.

Will you change my existing content or design?

For speed optimization projects, we work on the technical layer without changing your visible design or content. For redesign projects, we present mockups for your approval before making any changes. You always have full sign-off before anything changes on your live site.

How long does performance optimization take?

A focused speed and Core Web Vitals optimization project typically takes 2–4 weeks depending on site complexity. A full redesign takes 4–8 weeks. We always work on a staging environment first, so your live site remains untouched until everything is verified and approved.

Fix Your Website

Find Out How Much Your Slow Website Is Costing You.

Book a free website performance audit. We'll score your site across speed, Core Web Vitals, mobile responsiveness, and conversion readiness — and show you exactly what to fix for the biggest impact.

No commitment · Free audit delivered in 48hrs · Philippines-based team

Scroll to Top