META · TIKTOK · LINKEDIN ADVERTISING
Stop Scrolling. Start Converting. Social Ads That Work.
EKB Digital builds paid social frameworks for Meta, TikTok, and LinkedIn — combining creative strategy, precise audience targeting, and data-driven optimization to turn social media into a reliable lead and revenue machine.
Facebook Ads
Instagram Ads
Tiktok Ads
LinkedIn Ads
Audience Research
Creative Strategy
WHAT’S INCLUDED
WHY SOCIAL ADS
The Philippines is one of the most social media-active countries in the world.
Filipino internet users spend an average of 3-4 hours per day on social media — more than almost any other country. Facebook, Instagram, and TikTok aren’t just entertainment platforms here. They’re where buying decisions are made.
At EKB Digital, we build paid social strategies that go beyond boosted posts. We craft structured campaigns with proper funnel architecture, creative testing frameworks, and audience segmentation — so your ad spend generates measurable business results, not just likes.
OUR SOCIAL ADS SERVICES
Full-Funnel Paid Social Management
where your customers spend their time.
Meta Ads (Facebook & Instagram)
The most powerful paid social platform for Philippine businesses — reach the right customers on Facebook and Instagram with precision targeting and creative that converts..
✔ Campaign structure & funnel setup
✔ Custom & lookalike audience building
✔ Advantage+ & manual campaign management
✔ Feed, Stories & Reels ad placements
TikTok Ads
TikTok is the fastest-growing ad platform in the Philippines — with lower CPMs, younger audiences, and enormous viral potential when the creative is right..
✔ In-Feed & TopView ad campaigns
✔ TikTok Spark Ads (boosted organic)
✔ TikTok Shop campaign integration
✔ Short-form video ad creative guidance
LinkedIn Ads
The go-to platform for B2B lead generation — reach decision makers, business owners, and professionals by job title, industry, and company size with unmatched precision..
✔ Sponsored content & message ads
✔ Job title & industry targeting
✔ Lead gen form campaigns
✔ Account-based marketing targeting
Ad Creative Strategy
Creative is the #1 lever in paid social. We develop structured creative testing frameworks — testing hooks, formats, and messaging — so we always know what's converting and why.
✔Creative brief & concept development
✔ A/B creative testing frameworks
✔ Hook & copy angle testing
✔ Video, image & carousel ad formats
Learn More →
Audience Research & Targeting
The right message to the wrong audience wastes budget. We build detailed audience profiles, custom segments, and lookalike models to ensure your ads reach people most likely to buy.
✔ Custom audience creation (website, video, engagement)
✔ Lookalike audience modeling
✔ Interest & behavioral targeting
✔ Retargeting & warm audience sequencing
Learn More →
UGC & Influencer Campaigns
User-generated content and micro-influencer partnerships produce the highest-performing creatives in the Philippine market — authentic, relatable, and trusted by Filipino audiences..
✔ UGC creator brief & sourcing
✔ Micro-influencer campaign management
✔ Whitelisted influencer ads
✔ Performance tracking & reporting
Learn More →
OUR CREATIVE FRAMEWORK
Creative is the Campaign. We Test Until We Win.
Most agencies set and forget. We run structured creative testing every 2 weeks — identifying winning hooks, formats, and audiences, then scaling what works and cutting what doesn’t.
01
Research & Brief
We study your market, audience, and competitors to identify the angles and hooks most likely to resonate with Filipino buyers.
02
Launch & Test
We launch multiple creative variations simultaneously — testing different hooks, formats (video vs image vs carousel), and copy angles.
03
Identify Winners
After gathering enough data, we identify which creatives have the lowest cost per result — and why they outperform the others.
04
Scale & Refresh
We scale budget behind winning creatives and continuously refresh the creative library to prevent ad fatigue and keep results compounding.
AD FORMAT WE USE
Video Ads
Reels, TikToks, in-stream — the highest-performing format in PH
Image Ads
Static & animated visuals for feed, stories & display placements
Carousel Ads
Multi-product showcases — great for e-commerce & service lists
Lead Form Ads
Native forms that collect leads without leaving the platform
UGC & Influencer Content
Authentic, creator-style content that blends into the feed — the top-performing format in the PH market right now
HOW WE WORK
From First Call to First Sale
campaigns live fast — and keeps them improving every week.
01
Discovery & Audit
We review your current accounts, audience, offers, and competitors to identify the biggest opportunities.
02
Strategy & Creative Brief
We build your campaign strategy, funnel architecture, audience plan, and creative brief before spending a single peso.
03
Launch & Test
Campaigns go live with multiple creative variants running simultaneously so we gather data fast and identify winners early.
04
Optimize Weekly
We review performance every week — cutting losers, scaling winners, and refreshing creative to prevent ad fatigue.
05
Scale & Report
Monthly reports with clear revenue attribution — and a growth plan to scale budget as your cost per result improves.
REAL RESULTS
Social Ads That Generate Real Revenue
We don’t optimize for likes and reach. Every campaign is built around one goal — generating leads, sales, and revenue for your business at the lowest possible cost.
PRICING
Simple, Transparent Management Fees
we’re always focused on getting you results, not inflating your budget.
Starter
Perfect for new Social Ads campaigns-
1 Platform (Facebook OR Instagram)
-
Up to ₱20K monthly ad spend
-
2 Ad creatives per month
-
Audience setup & targeting
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Monthly performance report
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Meta Pixel installation & tracking setup
Growth
Scale your leads & sales with Social Ads-
2 Platforms (Facebook + Instagram OR TikTok)
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Up to ₱50K monthly ad spend
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4 Ad creatives per month
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Custom & lookalike audience building
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A/B creative testing framework
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Remarketing campaign included
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Weekly optimization & reporting
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Landing page recommendations
Enterprise
For high-volume social advertisers-
All Platforms (Meta + TikTok + LinkedIn)
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₱100K+ monthly ad spend
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8+ Ad creatives per month
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Full creative strategy & production guidance
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UGC & influencer campaign management
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Dedicated account strategist
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Custom reporting dashboard
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Priority support & weekly strategy calls
FREQUENTLY ASKED QUESTIONS
Common Questions About Social Ads
How much should I budget for Facebook Ads in the Philippines?
A starting budget of ₱10,000–₱20,000 per month is enough to gather meaningful data and generate initial results. We recommend starting conservative, proving your cost per lead, then scaling the budget once we've identified winning creatives and audiences.
What is the difference between boosting a post and running a proper Facebook Ad?
Boosting a post is the simplest option Facebook offers — but it gives you very limited targeting, no proper conversion tracking, and almost no optimization control. A properly structured Facebook Ads campaign uses Ads Manager, custom audiences, pixel-based conversion tracking, and structured testing — which is what consistently produces better results at lower cost.
Should I advertise on TikTok or Facebook for my Philippine business?
It depends on your audience and offer. Facebook and Instagram reach a broader age range and work well for most service businesses and e-commerce. TikTok is growing fast in the Philippines and excels at reaching 18-35 year-olds with video content — especially for lifestyle, food, beauty, and consumer products. Many of our clients benefit from running both platforms together.
Do I need professional video content for social ads?
No — in fact, overly polished production often performs worse than authentic, lo-fi content on platforms like TikTok and Instagram Reels. What matters most is a strong hook in the first 3 seconds, a clear message, and a compelling call to action. We guide you on creating effective content with what you already have, and can also connect you with UGC creators when needed.
How soon will I see results from Social Ads?
Most clients see their first leads or sales within the first 7-14 days of launching. The first 30 days is a testing and learning phase where we identify which creatives and audiences perform best. By month 2 and 3, we typically see significant improvements in cost per result as we scale what's working and cut what isn't.
GET STARTED TODAY
Ready to Turn Social Media
Into Your Best Sales Channel?
current ads, identify what’s costing you money, and show you
exactly what we’d do differently to drive better results.