Free audit

Free tools · SEO audit

Free SEO Audit Tool

Check one page against 21 SEO basics, or scan up to 50 pages of your whole website at once. You get a score out of 100 and a plain-English fix for every problem. Free, no sign-up.

Checks one page against 21 SEO basics, shows how it looks on Google and Facebook, and lets you compare it with a competitor. Download the report as PDF or CSV. Free, no sign-up.

What the single-page audit checks

  • On-page SEO: page title and meta description length, a single H1, subheadings, and image alt text.
  • Technical SEO: HTTPS, the http-to-https redirect, noindex tags, the canonical tag, robots.txt, the XML sitemap, the mobile viewport and the language tag.
  • Content and links: how much readable text the page has and how many internal links point to your other pages.
  • Social and rich results: Open Graph tags for Facebook and Messenger previews, structured data (schema) and the favicon.
  • Speed basics: how fast your server returns the page, the HTML size (before compression), and whether gzip or Brotli compression is on.

What the whole-site scan checks

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The whole-site scan reads your XML sitemap (or follows links from your homepage if there is none) and checks up to 50 pages, starting with the homepage and a mix of pages and posts. For each page it looks at the status code, title, meta description, H1, noindex tag, canonical tag, word count, image alt text and load time. Then it lists the problems across the site, such as 8 pages with no meta description or 5 pages sharing the same title, with the affected pages under each one. Duplicate titles and descriptions only show up when you look at many pages together, which is why this scan is worth running even if your homepage scores well.

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How the score works

Each check carries a weight based on how much it matters for search. A pass earns the full weight, a warning earns half and a problem earns nothing. The score is the share of points earned, out of 100. Indexing, HTTPS and the page title carry the most weight, because getting them wrong can stop a page from ranking at all.

  • 90 to 100, Excellent: the basics are in place. Rankings now depend on content, links and competition.
  • 75 to 89, Good: a few quick fixes left.
  • 50 to 74, Needs work: fix the red items first. They are usually quick wins.
  • Below 50, Poor: something basic is holding the page back.

What this tool cannot check

A one-page audit is a starting point, not the full picture. It does not see your rankings, keywords, backlinks, competitors, Google Search Console data or Core Web Vitals, and the whole-site scan stops at 50 pages. A page can score 100 here and still not rank, because the other sites competing for the same searches are stronger.

For those, use the form under your results and I will review your whole site by hand, for free. To check page speed in detail, run Google’s PageSpeed Insights. To fix titles and descriptions, try the SERP snippet preview and the other free SEO tools.

Frequently asked questions

Is this SEO audit really free?

Yes. There is no sign-up and no limit on what you check, apart from a short pause if one person runs a lot of audits in a few minutes.

Do you store the websites I check?

The result is kept for 15 minutes so the same page loads instantly if you check it again, then it is deleted. Nothing else is saved unless you send the full-audit form.

Why does it say my site could not be reached or is blocked?

Some firewalls and security plugins block automated checks. If it is your own site, that is not usually an SEO problem, because Google is allowed through. Check the address is correct and the site loads in your browser, then try again.

Can I audit a competitor’s website?

Yes. Enter any public web address. Comparing your score with a competitor that outranks you is a quick way to spot what they have that you do not.

How many pages does the whole-site scan check?

Up to 50 pages per scan, starting with your homepage and a mix of pages and posts from your sitemap. It takes about 1 to 2 minutes. Each visitor can run 5 whole-site scans an hour.

How is this different from a full SEO audit?

This tool checks the technical and on-page basics. A full audit covers the whole site plus keywords, competitors, backlinks, Search Console data and content quality, and ends with a prioritised plan. You can request one free under your results.

want the whole picture?

Get a full audit, done by hand.

Send me your website and I will review it page by page, then email you a clear, prioritised fix list. Free, no call needed.

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