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Web Development · Landing Pages
Turn Ad Clicks
Into Real
Leads & Sales.
A dedicated landing page built specifically for your campaign converts at 2–5x the rate of sending paid traffic to your homepage. EKB Digital builds high-converting landing pages designed to make every peso of ad spend count.
❌ Traffic → Homepage
0.9%
Conversion rate — typical homepage
100 visitors → 0.9 leads
✅ Traffic → Landing Page
4.8%
Conversion rate — optimized landing page
100 visitors → 4.8 leads
The ROI Calculation
Monthly ad spend
₱30,000
Leads without landing page
~9 leads
Leads with EKB landing page
~48 leads
Same ₱30K budget — more leads
5.3x more
Why It Matters
Sending paid traffic to your homepage is one of the most expensive mistakes in digital marketing.
Your homepage is designed to serve many purposes — introduce your brand, showcase services, tell your story, and answer questions. When someone clicks an ad, they want one specific thing. Giving them a homepage creates friction, confusion, and abandoned intent.
A dedicated landing page is laser-focused on a single offer, a single audience, and a single call-to-action. It removes distractions, matches the message of the ad, and guides visitors through a frictionless path to conversion — maximizing the return on every peso of your ad spend.
A great landing page does three things:
✦Matches the ad message so visitors feel they're in the right place
✦Removes distractions and focuses 100% on one action
✦Builds enough trust and desire to make the visitor convert
5x
higher conversion rate vs sending traffic to a homepage
−40%
lower cost-per-lead with a dedicated landing page
10+
landing pages per campaign improves overall conversion by 55%
7 days
average turnaround from brief to live landing page
What We Build Landing Pages For
Every Campaign Has Its Page
We build landing pages for every type of campaign — each one built from scratch for your specific offer, audience, and channel.
Google Ads Landing Pages
Built to match search intent and boost your Google Ads Quality Score — directly lowering your CPC while increasing conversion rate.
- —Message match to ad copy
- —Quality Score optimization
- —Fast load time for Ad Rank
Meta & Social Ad Pages
Purpose-built for Facebook and Instagram ad traffic — mobile-first, fast loading, and designed to carry the emotional momentum from the ad straight through to conversion.
- —Mobile-first design
- —Meta Pixel integration
- —Retargeting audience setup
Product Launch Pages
Single-product focused pages built to generate maximum buzz and sales around a new product or seasonal campaign — with countdown timers, urgency triggers, and social proof.
- —Countdown timer integration
- —Urgency & scarcity triggers
- —Social proof & review blocks
Lead Generation Pages
Designed around one goal: collecting a high-quality lead. Used for free consultations, quotes, trial sign-ups, webinar registrations, and downloadable lead magnets.
- —Minimal-friction form design
- —CRM & email integration
- —Thank you page + follow-up
Webinar & Event Pages
Optimized registration pages for webinars, workshops, and events — with compelling copy, speaker profiles, agenda structure, and booking/registration form integration.
- —Speaker & agenda sections
- —Registration form + confirmation
- —Countdown & reminder emails
A/B Testing Variants
We build multiple landing page variants for A/B testing — different headlines, CTAs, layouts, or offers — so you can continuously improve conversion rate with data, not guesswork.
- —2–4 variant builds per campaign
- —Google Optimize / VWO setup
- —Winner identification & scaling
How We Design
The Anatomy of a High-Converting Landing Page
Every landing page we build follows a proven conversion framework — each section engineered to move the visitor one step closer to taking action.
Hero Section — Above the Fold
Headline, sub-headline, hero image/video, and primary CTA button — all visible without scrolling. This section alone determines whether visitors stay or leave.
Trust & Social Proof Bar
Client logos, testimonial count, review stars, or a single powerful stat that instantly signals credibility before visitors have read a word.
Benefits Block
3–4 key benefits (not features) — showing what the visitor gains, framed around their specific pain points and desires.
Proof Section
Real client testimonials, before/after results, case studies, or user-generated content that demonstrates the offer actually delivers on its promises.
Offer & Objection Handling
Clearly states what the visitor gets, tackles common hesitations (price, commitment, risk), and de-risks the action with a guarantee or free trial.
Final CTA + Urgency
A final, clear call-to-action with reinforced urgency — anchored in the visitor's desire and designed to push the last undecided visitor across the line.
Our CRO Principles
Every design and copy decision we make is rooted in conversion rate optimization science — not personal opinion or aesthetic preference.
Message Match
The landing page headline mirrors the exact language of the ad that brought the visitor — creating instant relevance and reducing bounce rate.
Zero Distractions
No navigation menu, no footer links, no external links. Every element on the page serves one purpose: moving the visitor toward the CTA.
Mobile-First Design
Over 70% of Philippine ad traffic comes from mobile. We design for mobile first, then ensure the desktop version is equally strong.
Sub-2s Load Time
Every 1-second delay reduces conversions by 7%. We obsess over page speed — because faster pages convert better and improve your Google Ads Quality Score.
Data-Driven Iteration
We set up heatmaps, scroll tracking, and A/B test frameworks so your landing page keeps improving over time — not just on launch day.
What's Included
Every Landing Page. Fully Equipped.
You don't just get a designed page — you get a complete, campaign-ready conversion asset with all tracking, integrations, and follow-up automation configured from day one.
Copywriting Included
We write all the headlines, body copy, and CTA text using proven direct-response copywriting principles — no lorem ipsum placeholders.
Full Tracking Setup
GA4 goals, Meta Pixel, TikTok Pixel, and Google Ads conversion tracking — all configured and tested before launch.
Form + CRM Integration
Lead forms connected to your CRM, email marketing tool, or Google Sheets — so every inquiry is captured and notified immediately.
Thank You Page
A dedicated post-conversion page that confirms the action, sets expectations, and captures an additional upsell or social share opportunity.
Heatmap & Behavior Tracking
Hotjar or Microsoft Clarity installed so you can see exactly where visitors scroll, click, and drop off — informing future optimizations.
Pricing
Single Landing Page
Custom design + copy + tracking + integrations
₱15K
one-time
Landing Page + A/B Variant
2 page variants for split testing
₱22K
one-time
Campaign Bundle (3 Pages)
3 distinct landing pages for multiple ad sets
₱38K
one-time
Monthly CRO Retainer
Ongoing optimization, testing & reporting
₱18K
per month
Fast Turnaround — 7 Business Days
Most single landing pages are live within 7 business days of receiving your brief and branding assets. Rush delivery available.
How We Work
Brief to Live in 7 Days
A fast, focused process designed to get your landing page live and converting as quickly as possible — without cutting corners on what matters.
Brief & Strategy
We review your campaign, target audience, offer, and competitors — then define the page structure, key messages, and conversion strategy before writing or designing anything.
Copy & Design
We write the conversion copy and design the full page mockup — sharing it for your review and approval. Up to 2 rounds of revisions included before we move to development.
Build & Integrate
We build the page, connect all tracking pixels, configure the lead form and CRM integration, install heatmap tracking, and test every element on mobile and desktop.
Launch & Optimize
We go live, verify all tracking is firing correctly, and hand over a performance dashboard. For retainer clients, we continue optimizing based on heatmap and A/B test data monthly.
Client Result
"We were spending ₱80,000/month on Google Ads and getting maybe 20 leads. EKB Digital built us a dedicated landing page — same budget, same traffic volume. The next month we got 73 leads. We literally 3.5x'd our leads without spending an extra peso on ads."
Jordan Maxwell
VP Marketing, Aurora Health
3.6x
More Leads
₱0
Extra Ad Spend
7 days
To Launch
FAQ
Get More From Your Ad Spend
Stop Sending Paid Traffic to Your Homepage.
Book a free landing page consultation. We'll review your current ads and landing destination, calculate how many leads you're losing, and show you exactly what a dedicated landing page would do for your cost-per-lead.
No commitment · Live in 7 days · Copywriting included · Philippines-based team