Service · Social Ads
Social Media Advertising
Facebook, Instagram, and TikTok funnels that turn scrollers into inquiries — built on creative testing, not guesswork, for Filipino and international audiences alike.
What's included
Everything needed to move the needle.
Full-Funnel Structure
Awareness, retargeting, and conversion campaigns working together, not competing for the same budget.
Creative Direction & Ad Copy
Hooks and angles tested against your actual audience, not assumptions.
Audience Research & Retargeting
Lookalikes, warm audiences, and exclusion lists built from real customer data.
Pixel & Conversions API Setup
Tracking that survives iOS privacy changes and browser restrictions.
Creative Testing Framework
Structured A/B tests so budget moves toward what's actually winning.
UGC & Influencer Coordination
Creative sourced to feel native to the platform, not like an interruption.
How it works
From kickoff to results.
Map
Audience and funnel stages mapped to your sales process.
Set Up
Pixel, Conversions API, and first-round creative produced.
Launch
Campaigns go live with structured, budget-controlled testing.
Scale
Winners get more budget weekly; losers get cut fast.
Ways to work together
Scoped to the size of your business.
Every engagement is scoped and priced after your free strategy call — these tiers show how depth changes with your goals, not a fixed price list.
Launch
Single platform, single funnel stage
- One platform (Meta or TikTok)
- Pixel/CAPI setup
- Initial creative set (3–5 ads)
- Monthly performance report
Growth
Multi-platform, full funnel
- Everything in Launch
- Meta + TikTok campaigns
- Full-funnel retargeting
- Weekly creative testing
Scale
Always-on testing and content pipeline
- Everything in Growth
- Ongoing UGC/influencer sourcing
- Structured creative testing calendar
- Dedicated weekly reporting call
FAQ
Questions about this service.
Do you create the ad creative or do I need a videographer?
I direct and produce creative using existing brand assets, UGC-style content, or coordinated shoots — whatever fits your budget. A dedicated videographer helps but isn't required to start.
Which platforms do you recommend for my business?
It depends on your audience and product. We'll map this on the strategy call rather than default to whatever's trendy — Meta still outperforms for most local service businesses.
How fast will I see results?
Awareness and traffic move within the first 1–2 weeks. Cost-efficient conversions usually stabilize by week 3–4 as the algorithm learns from initial data.
Can this work alongside my Google Ads?
Yes — social ads build demand and retarget people who don't convert on the first visit, while Google Ads catches the people already searching. They're built to feed each other.
From the blog
Further reading on this.
Turn scrollers into your next booked call.
Book a free strategy call and I'll map exactly which platform and funnel stage will move your numbers first.
Book your free strategy call